The LEGO Group launched the 2019 #BuildtoGive Campaign with the aim of donating 1 million LEGO® sets to children who find themselves in difficult circumstances during the holiday season.
LEGO fans of all ages are being called on to unleash their creativity for good by building fun, festive ornaments with LEGO bricks and sharing them on social media with #BuildtoGive or in participating stores. For every ornament built and shared, the LEGO Group will donate a LEGO set to a child in need of play.
Last year, the LEGO Group donated more than 500.000 LEGO sets to children around the world and this holiday season, the company seeks to double the donation.
There are a number of ways builders can get involved. Look out for #BuildtoGive events which are taking place in LEGO stores all around the world during November and December or use LEGO bricks at home. Simply build a fun, sassy, or whacky LEGO ornament and either display it in-store or take a picture and share it on social media or LEGO Life using the hashtag #BuildToGive.